| PART OF MY WORK | Rebranding the oldest Art University of Romania by @demostene

in #art3 years ago (edited)

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Time to share a bit of my work. A few years back, in 2014 I had the honor of rebranding my former Art College. It was a challenging project that span across 7 months.

The university is structured into three main fields of study, Music, Dramaturgy and Visual Arts, each of these having a Faculty of its own. The goal was to create a unique identity system that would allow each field of study to have its visual personality while staying truthful to the University’s brand, as a whole.

I started by analyzing the University’s old logo and discovered that it was constructed using primary elements in terms of form and colour. So, I created the new identity system based o the same principle. The result is a versatile visual style that can be reconstructed in virtually an infinite number of ways.

1-oldLogo.jpg

2-containers.jpg

3-old-vs-new.jpg

4-brand-architecture.jpg

5-all-logos.jpg

06-construction.jpg

7-masks.jpg

8-balshouse.jpg

9-stationery.jpg

10-bc1.jpg

11-bc2.jpg

12-poster.jpg

13-poster.jpg

14-rollup.jpg

15-sacose.jpg

16-sacose.jpg

17-sacose.jpg

18-tricou.jpg

19-tricou.jpg

20-caiete.jpg

21-icons.jpg

22-web.jpg

It was a lot to watch, thank you for having the patience. If you feel so, leave a comment, feedback is always appreciated :)



Your friend,
@demostene

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foarte tare imi place cea ce am citit si am vazut aici !

Nice work!

Thank you ^_^