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RE: Blockchain Technology to Disrupt Location-Based Advertising (LBA)

You say "providing better reach for local businesses and offering customers a better deal in exchange". But how?

It seems like the only answer in your post is that users of the tokenized advertising will be given discounts as incentive for advertising, which essentially means they are getting "paid" instead of say, the producers/crew of a televised commercial, or the owner of a billboard.

How will I, a non-advertiser, benefit from LBA besides receiving "relevant" advertisements from businesses in my area (sorry, but that's not a benefit in my opinion). Genuinely curious!


Thanks for reading my article. As I mentioned in my article this technology also keeps the track of the purchasing, marketing and promotional activities of the consumers and identify the loyal customers who do frequent shopping, marketing and promotional activities. The businesses can offer more tokens and other incentives so that they can continue to be the loyal and active. Basically, loyalty and activities of the consumers will keep on bringing them more and more rewards from these businesses.