Building New Leads - A Meaningful Thought Leadership
A Meaningful Thought, a concept that I have learned a lot about in my time as a business owner and Internet marketer, is called Thought Leadership. It is an evolving concept which takes into consideration the best practices of old-fashioned thought leadership combined with today's social media interactivity. I am sure you have probably heard a variation on the concept before, but I will try to describe it in a short manner for your educational benefit. Here is the basic idea:
Thought leadership content is created based on solid core messages and concepts. These core messages are often discussed or written about by experts in the particular niche. Then, the author uses a number of well-crafted articles and press releases to create a buzz or to generate interest in the new leads. Once the interest is captured, the author uses his or her skills to close the sale using social media.
The key to building a buzz is to know your target audience and deliver the right type of thought leadership content to them. If you want to attract more women to your online business, there are some ideas you might want to consider based on the previous article. If you wanted to generate new leads at a women only online business, you would probably focus on topics that would appeal to the female population. This article is not about that topic, but I am sure you can see how this concept can be applied to many different niches and applications.
Now, for the purpose of our discussion here, let's talk about new leads and how thought leadership content can be used to bring new leads in. The author knows his or her audience so well that he or she is able to tailor a message that is directed toward their likes and dislikes. So, what types of things should you include in your own or copied thought leadership content? As I mentioned earlier, the purpose of corporate thought leadership is to inspire or motivate others to take action. You want to build trust and then offer them a reason to trust you.
So, how do you go about doing that? There are several approaches you could take and many of them revolve around your products or service. You could create a blog in a niche you know something about and then include a forum area where you invite questions from your subscribers. You could also create a YouTube channel where you can introduce yourself, your products and your leadership qualities. Just remember to always provide your prospects with something valuable and they will feel compelled to engage with you further.
That brings us to the final component of building new leads and it is related to the first one I mentioned, which was that people need to be personally engaged with you. As the author of this article has demonstrated, thought leadership is about being able to share a unique perspective that relates to the niche your business is in. If you haven't already done so, get yourself out there! Get involved in your local sports team, start a new blog, start a local newsletter. The more you do, the more likely someone will hear about you.