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High rankings can be achieved by working on keywords that generate traffic to the site. SEO has proven to be an effective way to target audiences related to your products or website content. Every digital marketing agency's first step is to get the best SEO resources that can help them generate traffic and, therefore, more customers. Tools are used to do this; some paid SEO tools have exceptional benefits. For example, allows businesses to attract more local customers and sell their services nationally to attract more leads, increase revenue and boost reputation.