And how important it is for Digital Marketing

in #digitalmarketing8 months ago (edited)

Digital marketing is a form of marketing by promoting products or services through digital media like Adbuz. And able to create consumer engagement To increase sales by using various strategies Digital media Which are becoming popular nowadays. Because consumers can easily access these media And can be accessed anytime, anywhere., digital marketing is an alternative way of creating awareness for new business brands. Making wider awareness not difficult anymore Also able to reach the targeted group directly in large numbers directly New brand businesses have the opportunity to be known. And grow quickly. Channels of digital marketing

Social Media Marketing

Social media will help drive your website to be recognized and move up to a better position on the Google website. The advantages of social media marketing Or social media, which is able to reach consumers in the targeted group quickly and help in public relations In order to spread the word among many Easily Channels that can be used for social media marketing include

  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • Pinterest
  • Google+
  • LinkedIn

Content Marketing

Content has become the most important component of online media production in today's technology era. From the saying that "Content is King" indicates the value of creating quality content. Which will help promote the website to be more quality as well By creating and distributing valuable content to target groups With the aim of returning the target group to generate income for us Channels that help marketing using content include
  • Blog post (Blogs)
  • Electronic books and articles, suggestions
  • Infographics
  • Online brochures and booklets

Search Engine Optimization

Using content in marketing can help search engine optimization through SEO and put your website on the top of search pages, increasing the number of visitors to your website. The ways to benefit from searching for SEO include
  • Websites
  • Blogs
  • Infographics

Search Engine Marketing

Is a form of online marketing on search result page such as Google, Yahoo !, Bing, Baidu Etc. by doing a promotion with target customers who are Search Engine users in order to get to know the website Your product or service And bring more website users and more opportunities to sell products and services that use PPC (Pay Per Click) to advertise on search results pages. Which is charged by clicking on the ad text Even if the ad shows But if no clicks occur Will not waste money in advertising in any way PPC advertising systems that are popular around the world are
  • Paid Ads on Facebook
  • Promoting via Twitter
  • Message via LinkedIn

Affiliate Marketing

It is a new type of internet marketing. By relying on advertising agencies, salesmen, distributors, people cheering on products, including product reviewers By receiving compensation in the form of commissions from the owner of the product or service, which at present, anyone can be a sales assistant because the affiliate is very easy, just help to promote the product on your website or via Social Media. You yourself like
  • Share via Facebook, Instagram
  • Share video ads via Youtube.

Email Marketing

In modern times, companies are marketing via email in order to be notified of promotions or special discounts to members or customers of the company. As well as bringing users to email to the company's website The type of email sent may be in the form of
  • email news
  • email Follow visitors and download news on the website
  • email to welcome new customers
  • Holiday promotion for members

Online PR

Public relations online Is two-way communication By providing news, images, audio, video, graphics through blogs and websites Similar to traditional public relations But done in the online space Link networks around the world to quickly reach target groups. Exchange experience Without borders, in every situation, every time, every place, at the same time, including
  • Online reviews about your business
  • Comments on personal websites or blogs.

Who can do digital marketing?

Digital marketing Can be used with every business All industries Regardless of what product or service your business sells But digital marketing still mainly considers consumers In order to be able to identify the needs of visitors and to create valuable online content that meets the target group. However, this does not mean that every business should use the same digital marketing strategy. Digital marketing for B2B (Business to Business) businesses may not receive as much attention as B2C (Business to Consumer) businesses because of statistical numbers. various And the number of people talking online Not as dazzling as B2C marketing Because B2B trading is not that many customers. But if trying to knock numbers carefully And will find that B2B businesses have a very high transaction value per 1 order. If your business is B2C Or businesses that sell products directly to consumers Digital marketing for this type of B2C business now has many advantages. Because we can use online media to communicate with consumers directly via the brand's Social Media to announce, talk and listen to consumers. So that the brand can find a way to meet consumer needs exactly

Why does your business have to do digital marketing?

Digital marketing doesn't just help your business promotional products and services. But also helps to provide customer service online 24 hours a day so that customers feel they are well cared for and cared for Using interaction with social media allows brands to receive positive and negative feedback directly from customers. For this reason, digital marketing is beneficial for brands and businesses. In which ordinary consumers can post comments via social networks Blogs and websites about the experience of using various products and services. It can be satisfied with that brand Which is different from traditional marketing Or totally offline. if you advertise in a newspaper, how will you know how many readers? Who is reading? And are people from which region On the other hand, digital marketing can help measure and analyze data in that area. If you are not sure about digital marketing how to help promote your products or services. Feel free to contact us for more details and we can help you create the right strategy for your business.

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