How To Use Reddit For Marketing?

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If you are one of those who want to expand their marketing outside the traditional social platforms, then you can consider Reddit for marketing. Reddit is one of the most powerful and most underutilized social media marketing platforms and ranked #6 most visited websites in the US with an average daily user time of 11:29 compared to Facebook's 9:34.

How does Reddit work?

Reddit advertises itself as the front page of the internet. It majorly focuses on social news aggregation. Reddit as a whole is sculpted into thousands of individual communities organized around topics or interests. As we all know, Twitter users follow individual accounts to tailor what kind of content appears in their feed, whether Reddit subscribes to the communities of their choice.

If you have an account on Reddit, then your own front page is customized to the communities and topics you are interested in. From there, you can upvote, downvote, argue, discuss and answer each other's questions. Reddit is exciting to social media marketers who love the idea of talking with potential customers and sharing original, high-value content.

How to do marketing on Reddit?

If you are thinking of Reddit marketing, you should adopt the following practices:

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