RE: On Marketing Steemit: Start With Why
@ogochukwu I like the way how you write and also your character what is shown within every Post you make. I really appreciate that. You are a blessing to this whole community. But in the case of Marketing, I don't agree with everything you said. I will explain why and I will try to keep it simple.
You mention apple as an example. And what you said is totally right. But Apple has now a totally different stand than for example Huawei. Apple one marketing action is branding. I am a huge apple fan and I will always buy an iPhone because I am emotionally connected with this brand.
But building a brand takes time. Much time.
I think brand marketing for Steemit would be the wrong way because it's still too young and we don't know what happens in the future with this platform. It didn't prove itself to 100%.
Steemit is growing but still unknown to the masses.
This is an important question we need to ask ourself.
If we want that Steemit will be adopted by the masses, then your marketing should be starting buy what the advantages are for the user if he joins steemit.
In the example you shared with us is one important point missing.
The person you tried to convince is a person who doesn't need steemit. Why should he enter a site when he earns more money with other professions? He doesn't feel the need for it.
The reasons to join steemit aren't good enough for him.
But for other people they are. People who see an opportunity and let's be honest, most of the users here dream to make steemit a good source or the main source of income.
People are looking first always for their advantage: How they can profit.
What I want to say is that your marketing effort was on the wrong people.
Or Steemit functions aren't good enough for the masses but I can imagine that this guy has a Facebook account.
Marketing starts always with the questions: What kind of people do I want to reach. And then how we can reach them.
I have so much to tell about it but it would be too long :D