The SteemLeo Mission | From Tribe to Blockchain Business

in SteemLeo11 months ago

Hey everyone, it's Khal

I’m currently re-writing the SteemLeo vision page for the LeoPedia section of Steemleo. I also had a few Discord conversations that got me thinking about the short definition of what SteemLeo is. Many call it a tribe, many call it an SE token.. others call it a Steem-based community… but what exactly is it? What has it become over the past 8 months since the original launch?

The vision page that I’m putting together is much, much longer than this post. So call this the mission statement/8 month review of Steemleo, if you like. The full page will be available soon at

SteemLeo started as a tribe on the Steem blockchain. Which means that it started with its own token (LEO), a simple condenser interface ( and a few other small features. The SteemLeo discord was started within the first week of the original launch and has grown to over 500 members in the past 8 months.

Since then, SteemLeo has made dozens of major updates to the LeoCondenser interface, added the LeoDex UI (, added the LeoShop UI (, started the LeoPedia initiative (, expanded the LeoServices ( offerings and much much more.

Our marketing is slowly expanding out on Twitter, LinkedIn and YouTube to gain extra awareness outside of the Steem blockchain. One of the most important factors (call it a KPI) is the expansion of our user base. We are still far from tapping the full potential of the Steem blockchain’s current user base, but the real growth potential lies outside of Steem — with the people who have yet to hear of or create an account on the Steem blockchain.

With this focus on a growing user base comes other KPIs as well, namely, the primary sources of revenue. Similar to a business trying to generate more positive cash flow. SteemLeo’s growing list of revenue sources is a testament to the progress of SteemLeo moving on the spectrum as a simple condenser clone to a blockchain-based business:

  1. LeoCondenser (ads)
  2. LeoDex (Listing fees, Gateway fees, Swap fees, ads)
  3. LeoServices Portfolio of Offerings (Token airdrops, general consulting, PoD scripts, etc.)
  4. LeoShop (1% fee on all sales)
  5. ...

The success of a “tribe token” on Steem-Engine is directly correlated to how much “revenue” that token can bring in. Why? Token sinks.

I think the word “sink” has been used so much that it may have lost its impact. A sink for a token is not a simple burning of a token. It’s an ongoing source of tokens that are being burned. Not tokens being printed and then immediately burned.. tokens being bought off the exchange, earned through distribution, etc. being utilized and ultimately burned.

Whether it’s an SMT or an SE token or STEEM itself, it doesn’t matter. The token price is significantly determined by the value of the “underlying” business.. much like a real company.

Value investors like Warren Buffet evaluate companies with a large (almost singular) focus on cash flow.

  • Is the business generating cash?
  • Will the business reliably generate more cash in the future?
  • How is the business operating to improve current and future cash flow?
  • Does management have a clear focus on cash flow?

These same questions (in my opinion) can be applied directly to STEEM, SE, SMT tokens and any other cryptocurrency. Even BTC.

What kind of cash flow is the “business” generating. Is STEEM generating something of value? Are blog posts, 3speak videos, Splinterlands matches, etc. to warrant the inflation rate? Are the development proposals through the SPS providing as much value (and even more value) as they are receiving?

To get off this tangent that I’ve found myself in and get back to the original point — SteemLeo’s vision is to continually evolve its portfolio of offerings as a blockchain business. To offer more services, to collect more fees, to generate more ad revenue… To add value to the Steem blockchain and bring value to the users who choose to leverage LeoCondenser, LeoDex, LeoShop and of course, LEO in their everyday lives.

The SteemLeo vision page with all sorts of details on marketing, operations, etc. will be posted soon to

steemleo black token divider.png

all of our LEO author/curation rewards on this post are permanently burned from the token supply


Posted via Steemleo


What I truly love about this project is the hands on and ongoing development process I see happening... regardless of "what" we might call SteemLeo.

I'm very excited about the LeoShop initiative... and I really hope — because the business/revenue implications could be HUGE — you'll consider expanding the scope into the realm of some sort of peer-to-peer eBay/Craigslist like venue where individuals, artists, collectors, etc. can trade physical goods as well as digital ones... benefiting from the fast/low cost appeal of the Steem blockchain, AND offer an alternative for those who don't exactly like throwing their hard earned cash at organizations like Amazon, eBay, PayPal and the like.

Why am am excited about such a prospect? Because of what you're saying (in part) here... bringing in new people from the outside, who are not developers or blockchainiacs, but simply individuals who'd like a trading platform that's a little more reasonably priced and off the beaten path.


Posted via Steemleo

I would love to sell some .999 fine silver on Leoshop but the logistics (read: cost) of worldwide shipping makes is cost-prohibitive at the moment. I could add shipping to the price but that would double the cost of a 1oz silver round, which just does not make sense. I am still thinking about it and trying to figure how it might work though @curatorcat.ccc.

Posted via Steemleo

Not tokens being printed and then immediately burned.. tokens being bought off the exchange, earned through distribution, etc. being utilized and ultimately burned.

Here's a quote more eyes should read! I need a bigger bold for that.

Looks like you are slowly turning SteemLeo into a business with enough revenue sources. I love what I see (and read about your mission statement).

Posted via Steemleo

I am glad that I got involved in this one early on. Dedicating my time, money, and ideas are going to pay off very well. I love what I am seeing from this.

I see Steemleo as a blockchain platform that allows individuals to generate an earnings stream. Ultimately, it will be good to see people building businesses on Steemleo.

Posted via Steemleo

Congratulations @steem.leo! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :

You distributed more than 16000 upvotes. Your next target is to reach 17000 upvotes.

You can view your badges on your Steem Board and compare to others on the Steem Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP

To support your work, I also upvoted your post!

Do not miss the last post from @steemitboard:

SteemitBoard Ranking update - A better rich list comparator
Vote for @Steemitboard as a witness to get one more award and increased upvotes!

Im glad to have found steemleo very early on. I deffo see Steemleo as a tribe that will still are active in 5 years time no questions.

Steemleo does have a much smaller member when compared to Pal are Neoxian but Steemleo activity per user is much more so i guess the quality of users over quantity is working for you.

I'll remain a strong supporter of this tribe, thank you for all the hours you have put into this and continue to add on new features. I bet you've learned a bunch in the past 8 months :)

Posted via Steemleo

I'm glad I stumbled onto Steemleo when I did, I really enjoy the focused subject matter and high level of involvement from the leadership is big positive (and necessary to run a successful business). Great job Khal!!

Posted via Steemleo

Good Moving on...

When steemleo app? This partiko bs is annoying. Can you fork it and upgrade it somehow?

Posted using Partiko iOS

I have moved from partiko to the esteem app, that works well even though I really liked partiko

Coin Marketplace

STEEM 0.17
TRX 0.03
JST 0.027
BTC 35363.78
ETH 1139.02
USDT 1.00
SBD 3.03