in PHOTOGRAPHY [DAC]last month (edited)

Poor Kasey Stern… He is the owner of the best in Universe Camera Conspiracies YouTube channel, torn between the desire to get the perfect (vlogging) camera and the continuation of a successful job on the channel… Could Fujifilm X-S10 end his channel?

The official announcement of the new Fujifilm X-S10 will happen on October 15th, but thanks to Mother of All Rumor sites – NoKishiTa we have exclusive info at steemit.com, all the photos and key specs TODAY. On paper, it looks as a perfect camera, not only for vlogging…


Fujifilm X-S10 Specs Recap:

  • 26 MP X-Trans sensor
  • X-T4 alike flippy Selfie Screen 1.04 million dot
  • IBIS with 5 Axis up to 6 stops
  • AUTO mode now records also RAW images
  • Pop-up flash
  • 4K 30p and Full HD 240p
  • 18 film simulations (like X-T4)
  • 30 fps continuous shooting
  • NO MCS switch
  • NO weather sealing
  • NO wire trigger thread mount on the shutter button
  • Deep grip with a battery inside
  • One memory card slot crammed together with battery
  • Old NP-W126S Battery
  • Size: 126.0 x 85.1 x 65.4mm
  • Weight: 465g
  • Cost around $999

It does looks awesome on paper, doesn’t it? Mind you, if Kasey gets a perfect (vlogging) camera, then the channel is doomed – why would he kept it going if he gets his perfect camera? OK, he could do it for profit, which would motivate him to nitpick new camera to the tiniest dynamic range & color science differences.

But don’t worry. The channel will survive because the game is rigged. And it is rigged so that camera makers NEVER gives a perfect camera. Who would buy anything else then? It would be the end not only of a channel, but all camera industry. So, Fujifilm actually never wanted to make a perfect camera. As an evidence, we have a leaked transcription from their secret board meeting from our reliable source:

* * * Board Meeting * * *

CEO: Alright men… and Susan… we have a perfect camera on our design table. It’s basically X-T4 with a global shutter, deep grip, new battery and even standard 3.5mm audio jack. Now we must cripple it down while pretending to have technological advantage.

Kevin: Easy boss, don’t give ’em two card slots, exclude global shutter, we can’t have a better new battery in a videocentric machine, so leave the old measly battery and never give ’em standard 3.5mm audio jack. Haven’t we learned something from the X-T3? That was our bestseller. It was too close… terrifyingly close to perfect.


CEO: It was close, you’re right, Kevin. Almost all of your suggestions are reasonable, but they are not enough. We’ll remove everything you said except the standard audio jack. We cannot do that. We have to give ’em something. And we have to cripple it more in other places. Jack stays.

Jack: Thanks, boss, Can I…?

CEO: No, shut up and learn. We can give them a minor concessions. For example, we can fix that atrocious bottom from the mid-range line, everybody was whining about. We’ll finally put tripod mount at the lens axis and move battery door far enough that battery can be changed without unscrewing the tripod plate. Old battery will have to be changed every 5 minutes of video anyway.


Susan: That is fantastic, bravo boss, you are a true leader!

CEO: Thank you Susan. Any more ideas?

Toshi: We can give them another useless screen that will not be usable in practice, but could be advertised as ‘for true photographers’…

CEO: Thank you Toshi, we’ve try that and you already had your promotion to another division because of a financial disaster you caused with your idea on X-Pro3. Anyone else?


Jack: Boss, can I…?

CEO: OK Jack, go ahead, although I know it will be stupid…

Jack: We can cripple down our AF system!

CEO: (facepalming) I knew it… We already have the worst AF system, Jack, aside of Panasonic. It’s hard to beat them in bad AF department. And nobody would notice it anyway. Are you going to jump out of the window yourself, or should I throw you out myself?

Fuji boardmeetingindex.jpg

Susan: Boss, I have a revolutionary suggestion. Let’s take down our greatest strength – superior handling and direct command dials! Let’s call it a mid-range, but cripple it like we did it it our bottom line, X-T100 and X-T200! Give ’em only MASP like everybody else does!


CEO: That was a distinctive feature between our top models and our sh**y models, Susan. We would have to rename it then. And what would we gain?

Susan: We would gain a bunch of idiots that never learned more than four letters in their life and do not want to waste their own, brand new and unused brains. They are a heavy majority in population. It would be immoral to allow this group to hold their money. They have too much money anyway, and are unable to spend it reasonably. We can advertise it like Sony is doing with their ‘no brains needed’ models!

CEO: That sounds fantastic, Susan. You are a true genius. Sonyfication… I could eat your muff right there if we are not at the board meeting. But then we must rename it. If the X-Pro stands for ‘Professional’, if X-T stands for ‘Top’, if X-H stands for ‘Hybrid’, if X-E stands for… whatever, then we will call this one X-S for ‘Sh**y’… I meant Sony… I meant Sexy! Now get to work!

* * * End of Board Meeting Leak * * *

And it was a done deal!

If you can’t believe our whistleblower, you can check it out a perfectly reasonable explanation for this bizarre move on mid-range ‘Sonyfication’, by the owner of fujirumors.com. You see? They had to do it! There was no choice! Giving a perfect camera to the people would destroy the World, just as Nikola Tesla’s idea of cheap, free and abundant energy to everyone would destroy it a century ago!

Aside of this board meeting, yours truly still thinks that Fuji was loved because of it’s beautiful and unique (can count Leica in – too many zeroes in the price) handling. Somehow, I doubt they can outsony Sony in the process of idiotification of handling, especially with that lagging AF. Wrong move. Sony bunch will rather buy a Sony’s Sony than Fuji’s Sony anyway. Fuji bunch will rather buy Sony’s Sony with the same atrocious handling as Fuji’s Sony, but with much better AF. And without recording limitation. And with much better battery life…

But who asks @lighteye, right?

* * *

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