RE: SteemPress 1.2 Update: New logo and design, curation, work on a new front-end, new features
id take this one in my professional opinion
Occums Razor - simplist , minimalist... easier to relate to, more playful, expressive and easier to read from a universal translation direction of different cultures accessing.
much easier to streamline vector based i think as well when you decide to modify it to simpler iterations.
I think the "steempress" text works great... the way its done. simplified, a block font, provides easy legibility from far away...
heres a fun test step 4 ft back from all the logos and see which one you can legibly read easiest
from blog to blockchain i would consider ditching and use that on a case by case basis for branding. it could work well in the header of a website for example but i wouldnt have it associated with everything. i think having the mystery to allow someone to click it has value vs a phrase to have them read... in a way its negative bc it may create user disconectivity bc it doesnt assosciate to them... where as if it were missing a user would click on it and discover it. etc
the banner illustration needs work
i see the added logos on the below, they were buried and if not seen side by side i wouldnt grasp the connection at all , i would consider a rework on the banner for sure, its too busy and most wont get it. although a gif animation could help accent the connectivity. perhaps even a 15 sec animation describing what you do on the home page etc would allow for easy adoption as well
unsure if using the Amazon branding will work as well it feels stolen a touch but we already know the colors work for amazon so why not steempress right ?
happy to help always. lmk,