This is a town, whose name literally translates to iron ore. What once was a thriving town because of mining, is now one of the fastest shrinking towns in Austria (and also the one with the highest average age).
If you walk through the old town, you'll get a sense of its former glory and it is still very nice. For the outskirts, this is kind of true as well, but here time has taken its toll in a more obvious way. But as you also can see, the scenery is unimpressed by this and still breathtaking.
Even though the town doesn't rely on iron ore as much as it used to, it is still pretty metal, since it is the home of Napalm Records.