The American dream imagery and their quest for freedom...
Ever wondered about the #americana imagery flooding your feed? The irresistible aesthetic — motels and diners, road trips through the desert — seemingly popping up everywhere you scroll?
The American Dream and the visuals associated to it, still symbolize the quest for freedom, success and love, however, Instagram’s obsession with it may hint that there’s more to the endless pictures of waving, worn out American flags and pink motels than meets the eye. In a time where young people question what it means to be a citizen in the era of Trump and are in search of a more global identity that is in line with the way they experience and envision the world around them, the modern Americana aesthetic has grown into a multi-faceted one, representing a game of cultural references where all-American @calvinklein campaigns star people like @saintrecords & @asapmob and the image of the exclusive, all-white nuclear family is growing more and more old-fashioned and irrelevant. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We love sharing these things with you, because ultimately, this is what social media is all about. A seemingly superficial but incredibly complex reflection of a world in movement.
Even though it can feel overwhelming at times and you’re not sure where to start, that’s completely ok. We are here to guide you through the jungle.