Not sure why titles are mandatory tbh
do we even really need titles? It get's kinda annoying sometimes
anyways, that's not the point of this post. The point of this post is simple. If there was one simple idea that I could compare capitalism to, it would be the concept of grey goo. Imagine you had a nanobot that uses all available resources to replicate itself. At first we wouldn't be able to see it, then once it becomes noticeable it would be growing exponentially quickly.
That link explains it more deeply, go read it before the rest of the post.
Capitalism converts all available aspects of human existence to a commodity. Over time capitalism must intrude more and more onto your life in search of labor for it to exploit, with the end goal of eventually turning your very existence into a means of production you no longer control.
Being a fan of something is now literally a piece of exploitable capital. Your identity is cultivated by capitalists so that they can extract resources from you. The video below goes into that quite a bit.